At PCSSO, we specialize in extracting and analyzing publicly available social visual data to empower brands and retailers with actionable consumer insights. By leveraging state-of-the-art neural networks and an advanced consumer segmentation engine, we transform public content into valuable intelligence — all while adhering to the highest standards of compliance, transparency, and ethical responsibility.
Our Approach: Insights without Intrusion
Here's our core thesis: Personal Identifiable Information (PII) is incompatible with meaningful, statistically significant insights. Our analysis focuses on aggregated data, delivering powerful insights that drive real value while ensuring privacy is never compromised. Individual-level data simply cannot achieve the scale or statistical significance needed to reliably report on trends.
This breaks into 3 key dimensions:
1. Publicly Available Content Only
We exclusively work with publicly accessible data, such as social media posts shared on open profiles. This typically includes images, videos, audio, captions, hashtags, and metadata. Importantly, our data collection avoids comments or private content, and we never republish, resell, or export any of the raw data we extract. Furthermore, we offer an opt out mechanism to ensure everyone has control over whether or not their data is used in our system.
2. Compliance at Our Core
We are fully GDPR-compliant and provide clear mechanisms for individuals to opt out of data processing, as outlined in our privacy policy. Our operations are designed to align with global privacy laws, ensuring robust data governance.
3. No PII, No Raw Data
Our templated reporting and dashboards are built to ensure that PII is not surfaced, focusing solely on aggregated insights and trends that drive business value without compromising individual privacy. We do not export raw data and Personal Identifiable Information (PII) is naturally excluded from our analyses and our processes.
Empowering Brands to Innovate Responsibly
Our solutions enable consumer insights teams, marketers, and category managers to make informed decisions that lead to better products and more sustainable business practices. Key benefits of our services include:
- Driving Innovation: Identifying emerging trends to inform product development.
- Reducing Waste: Helping businesses optimize supply chains and reduce overproduction, particularly in industries like fashion and beauty.
- Understanding Consumers: Uncovering actionable insights to refine strategies and meet customer needs more effectively.
Transparency You Can Trust
Our insights are derived from aggregated public data shared voluntarily on social platforms, often by popular influencers. We do not republish or redistribute this data. Instead, we use advanced analytics to uncover patterns and trends, enabling brands to better understand their markets while respecting the integrity of the data’s origin.
Why Choose Us?
- Compliance Assured: GDPR-compliant with opt-out mechanisms.
- Ethical Excellence: Data used solely for consumer insights and never for advertising purposes.
- Advanced Analytics: Cutting-edge neural network technology for unparalleled segmentation and reporting.
- Actionable Intelligence: Delivered in a secure, aggregated format that protects individual privacy.
Partner With Us
If you’re a brand or retailer looking to innovate responsibly, optimize product strategies, and stay ahead of market trends, PCSSO is your trusted partner. Contact us today to learn more about how we can empower your team with ethical and compliant social visual data insights.